
LOGO, BRAND CONCEPT DESIGN: FULL GUIDELINE
A CONCEPT BRAND INSPIRED BY
MY GRANDMOTHER,
and her cooking.
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Rosita’s was founded and created in honor of my grandmother. As a mother of ten - she has always been the one to cook and serve her “made from the heart” meals to her family and friends alike. From my mom’s generation, onto mine, we all have such fond memories of the meals and memories shared. We wanted to capture a piece of her kitchen and share it with the world. With a strong combination of hand picked and highly trained chefs, bi-lingual and friendly service team, and a passion for authenticity; we hold our staff’s and your experience as top priority. Mexican culture is something to be shared, therefore we have crafted a menu and atmosphere for both English and Spanish speaking parties. With guides and how-to’s on the menu to help you pronounce that one meal that sounds superb, but too hard to say! Ask anyone in the restaurant and we will be more than happy to help you out!
POSTER DESIGN NO.1: Based on the creative and unique textiles that Mexico has to offer. Combined with the strong color scheme, this gives a modern take with keeping the cultural appreciation as the key focus.
Our logo is a horizontal lockup with a cool and fresh purple and blue color scheme with an accent color palette pulled from the vibrance & beauty of Mexico. The font used was purchased and is only to be used for logo purposes and special campaigns. At all times the logo should be AT LEAST 1/6th of the logo shape. away from any other design element. Please view entire guideline for all appropriate logo options.